Runner W.morris Willow Natural
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There’s an old-world charm with the Willow Natural runner. It’s got that rectangular structure, but it manages to feel fluid and almost delicate, probably because of that all-over botanical pattern. The beige-on-cream palette is soft without being so subtle that it gets lost amongst furniture. It even has a wide border (which we have heard shoppers comment on positively) - there’s something about a clean edge that just feels very finished and luxe.
This runner makes for quite the talking point if you’ve got customers who are always asking about décor pieces or ways to use runners outside of entryways and halls; this works in larger living rooms, covered patios, formal dining areas and more. Plus, they can even machine wash these when things get particularly messy (we would be careful with anything too rough since cotton-poly does sometimes end up getting fuzzy depending on detergents).
As someone who actually uses runners throughout the house, we’re confident this will do well for retailers in those spaces.
